What is SEO search engine optimisation?
If you own a public-facing website then you likely want people to visit it and engage in your content or buy a product or service.
However, in most cases, you will have competition with other websites trying to attract the same audience as you.
Paid Options
So there are paid methods of generating traffic where you can bid on a chosen keyword to show your advert on search engines like Google where you pay each time someone clicks your advert otherwise known as Pay Per Click (PPC).
Organic SEO is the holy grail
But the holy grail is to rank organically on the first page of search engines and preferably at the top position!
If a website can reach this position organically for primary keywords in its field, then it can avoid paid ads on search engines. And this by default allows the website and brand to gain better credibility as search engines will only rank the best sites based on their many and always evolving criteria to rank at the top!
So how can a website get to that position? Well, this is where Search engine optimisation or SEO comes in!
But what is SEO exactly?
SEO is the process of optimising a website or webpage to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website from search engines such as Google, Bing, Yahoo, and others.
SEO involves making changes to a website’s content, structure, and technical aspects to make it more search engine-friendly. This includes optimising the website’s titles, meta descriptions, headings, images, and URLs, as well as improving its page speed, mobile-friendliness, and security.
SEO also involves off-page optimisation activities, such as building backlinks (links from other websites to your website) and improving social media engagement, to increase a website’s authority and trustworthiness in the eyes of search engines.
So why does a business need to care about SEO?
The ultimate goal of SEO is to improve a website’s visibility and ranking in search engine results pages, which can lead to increased traffic, leads, and sales for businesses.
This is the solution!
As a full-service agency, we can optimise your website and create engaging content to distribute across social platforms to help your website and business generate better authority and rank higher on search engines.
See our SEO Services page.
You must be logged in to post a comment.