5 Short Animations- The Perfect Solutions To De-Icing!
Background
Eusalt is the association of crystallisation of salt in Europe, they are located in 18 different countries around the world. Europe is the 2nd biggest producer of salt in the world, Eusalt account for 77% of that!
They are on a mission to promote the various uses of salt, highlight the socio-economic benefits of salt production and contribute to discussions by providing facts and guidance about salt. They are striving to be the authoritative voice of the salt industry in Europe.
Salt carries an abundance of benefits surrounding many different subjects, one of these being the de-icing industry. Using salt as the main material for de-icing is so beneficial for multiple reasons- the environment, creating jobs, safety, the climate change crisis and many more! We were asked to create 5 short 2D animations explaining each of these reasons.
The Task
Eusalt came to Painting Pixels with a big project, they hoped for a master 2D animation to outline and explain the benefits of salt in de-icing, 5 short 2D animations which go into more depth about each benefit salt has and finally an infographic to go alongside each animation.
The 5 shorter animations outline the biodiversity impact using salt for de-icing has, the impact on the economy, its uses, resources and how it creates more jobs. After watching these, the importance of Eusalt’s message really shines through.
Our team of talented artists also created an infographic for each animation, which you can find here.
We completed the master 2D animation, which you can find here and it was then time to get started on the 5 shorter ones.
Process
Although we created 5 of these animations the process for each one was the same.
We started with the idea, as all 2D animations begin; we then started on the script, this is an important factor as the script is what allows individuals to hear the information Eusalt are trying to communicate. This part of the process has a lot of input from the client as once we have completed the first draft, we communicate back and forth with the client to make any changes they desire, until it is perfect!
Once we reach perfection with the script, we carefully choose a voiceover artist from our library, who is best suited to the project, they then record the script and send it back to us.
It’s now time for the doodle board, this is an important part of the process as it allows us to get a real look at what is going into each scene. The doodle board can be highly professional or a simple sketch-up, we provide either, it is entirely down to the client.
As soon as the doodle board is completed, our talented artists can get started on the production. They use Adobe After Effects to do this and are able to create bespoke graphics to make the animation unique. Once completed, we render this draft and wait for any changes wanted by the client.
Once all changes have been made, the final product is ready to go live on any social media platform chosen!
Result
Both us and Eusalt were very happy with the finished results, each video explained and went into further detail of what the master animation outlined.
Firstly, we completed the biodiversity animation, this was very interesting to make; we learned that salt for de-icing can sourced from many places, one of these being the sea! Eusalt then evaporate the sea water in open basins to collect the salt, this in turn contributes to the creation of ecosystems and the preservation of biodiversity.
Next we created this animation, we also learnt a lot from this; using salt as a de-icing solution helps the local economy and reduces C02 emissions. This is due to salt being located all around Europe, there is no need to transport it in, like many other materials these days. It allows quick journeys to transport salt to where it needs to be.
How does salt contribute to a successful economy? We learnt that without salt to de-ice infrastructure such as roads and paths, towns and cities could become paralysed during winter months. It is essential to a good winter maintenance plan.
Working with companies, who are trying to get their message out there is always so beneficial for us, not only are we creating an important piece of work, we are also learning! In this animation, we found out the uses of salt- it is very cost effective, easy to store, melts snow or ice and even prevents it from laying in the first place!
Lastly, we found out about the many sources salt comes from- rock salt deposits, sea water, salt lake water and even as a waste byproduct. Therefore there is an abundance of salt, making it a perfect de-icing solution.
We hope you are as clued up as us on salt as a de-icing solution! Painting Pixels love working with Eusalt and hope to do more work with them in the future!
To check out more of our work, head over to our portfolio where you will find a gallery of graphics, animations, logos and more!
Don’t forget to browse the infographics and master 2D animation we created as a wider project!
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