How a logo is constructed

By admin

How a logo is constructed

Logos are a fundamental piece of branding for any business and are constructed with many different elements and constructed to form the finished logo, here we will be exploring how a logo is constructed, what logos are made up of, and how it can be used successfully in a logo for a business. To explore why logos are important for a business, check out our article on “Why is a logo so important?” that explains this topic in further detail. The logo design process can be very time consuming, taking several hours and dozens of different concepts and iterations in order to finalise a logo design.

Graphics

The graphics of a logo can be the most important aspect of forming the feel and vibe of the logo itself. Shapes, symbols and colours all make up this aspect, and can even be woven into a font. Some logos rely solely on graphics to make up the logo and do not include any other shapes or patterns into their design. Colours are a key aspect in the design of the graphics themselves, we dive deep into the different colour meanings and how they can have an effect on mood in our article “The importance of colour theory”.

Vector vs Bitmap Simplified design studio ipswich branding suffolk norfolk colchester east-anglia bespoke 1

The graphics can constructed with any sort of pattern, shape, symbol, or colour, and can be designed with many means, most commonly digitally on a 2D design software that works with vector graphics, meaning that the shapes and elements of the image won’t lose quality when the image is distorted and scaled up or down.

Adobe Illustrator is an excellent software for working with logo design, especially aiding in the design of the graphics part of the logo, thanks to the many intricate tools it has available. The ability to infinitely scale the logo up or down allows it to be used universally, and still maintain the original quality, such as being used as an advertisement on the side of a building, all the way to being used on business cards or clothing items. 

To learn about images constructed with the vector format in more detail, check our article on “What is the difference between Vector and Bitmap images?” and to learn more about the different logo variations that can be made, check out our article “Logo Variants and when to use them?” for a more detailed explanation.

Shape

The shape of the logo is another important aspect when considering the initial design, as it will define the entire structure of the logo itself. The most common shapes for a logo is a circle, however, it can also be designed to any shape like a square, rectangle, etc. Some logos don’t conform to a specific shape, and instead, create their own symbols or designs that form more intricate shapes. For example, the Instagram logo is a rounded square shape that matches the form of a camera, in which it depicts, however more intricate logos such as the UN logo uses many more abstract and unique shapes constructed to depict the earth. 

The complexity of the logo can work both ways, as a simplistic logo is easily identifiable, and a more intricately designed logo can be seen as artistic or sophisticated, however, this does depend on the constructed elements of the logo’s design itself. A logo can be short and restricted to a certain shape or boundaries, or be long in order to form the name of the business or to accommodate an art piece or an array of shapes.

Text

Text can also be a key part of any logo, including the name of the company itself or an initial of the business’ name. The typography of the text can also affect how the consumer may view the branding of the business, such as bold, striking text grabbing people’s attention better and making more of an impact. Whereas a more calm, hand-drawn, relaxed style typography may be more fitting towards businesses targeted towards children or women, etc. 

Text examples design studio ipswich branding suffolk norfolk colchester east-anglia bespoke vector-format vector 1

Text does not always have to be included into a logo, instead, being a separate design that can be placed next to or under the logo, rather than being woven into the core design of the logo itself.

Strapline

The strapline can be used in combination with the logo to convey to the viewers what the business is actually about. A strapline should include what the company is, or explain what it’s about. Such as our strapline “Multimedia Design Studio”, which quickly and easily explains what we are about. But a strapline doesn’t necessarily have to state what the business does, it can also be a simple motto or something that the audience can remember you by, for example, the famous Nike strapline “Just Do it” is now synonymous with the Nike brand of products, just as “Every little helps” is associated with Tesco.

Avatar

An avatar is a key aspect of the social media of any business, as it will be the main visual that viewers will see when exploring the online pages of the company or business. Typically, the avatar will be the logo design that will be either blended with a background colour that matches the brand guidelines of the business or as a white background.

Because all of the mainstream social media platforms use circular avatar borders, a brand that uses a circular logo will fit right into the avatar, however, any company can adapt their logo into an avatar. The avatar isn’t necessarily limited to use on social media, however, as it can also be used in other sites such as the portfolio, contact page, LinkedIn, etc.

Social media avatar design studio ipswich branding suffolk norfolk colchester east-anglia bespoke vector-format vector multimedia avatar

Consistency

The logo is not the entirety of what a business’s branding material is constructed of, as it may require many other variants and different designs to accommodate for such as banners for social media accounts or websites. Consistency in the constructed designs, as well as the colours, are key to creating a successful brand.

Brand guidelines are a set of standards that document the set variants of all of the branding material, and the specific colours the brand uses, in order to maintain a consistent style of branding material throughout the entire business. To learn more about brand guidelines, check out our article all about them here. 

If you need your own high quality, professional bespoke logo design, contact us today or visit our Logo Design page to check out our designs.

Here at Painting Pixels, we can create a full branding and marketing package so that your company can grow, including an expertly constructed logo, as well as other 2d and graphical design elements to boost business!

And be sure to check out our YouTube Channel for more interesting and entertaining content.

  • Contact us

    • Multimedia Animation

    We are extremely happy with the excellent animation that the team at Painting Pixels have created for EPBA – European Portable Battery Association. They worked with us every step of the way from providing guidance to the script writing to the final production. We will be using Painting Pixels for future projects and highly recommend them.”

    Hans

    2D Animated Compliance Explainer

    ‘Working with the team at Painting Pixels was a very pleasant experience. They are very talented in their trade and helped guide us through the full animated production process. We worked with them from start to finish from the very first draft script, all the way through full animated production and to the final output. They were very flexible with our changes and patient for feedback. They delivered the project to the promised time and budget. We would happily use Painting Pixels again and would also highly recommend them to anyone wishing to showcase any product, service or idea”

    Gabriella

    2D Explainer Animations for Kellen

    We worked with Painting Pixels on a couple of animated videos for one of our clients and were more than happy with the final result! Ali and his team were very easy to deal with, they responded very promptly and always came back with good suggestions and solutions to our issues. I wouldn’t hesitate to use their services again.

    Raquel

    Fun 2D Animation for J and L Recruitment

    I am really delighted to have discovered Painting Pixels. I did ponder as to what service I could expect having noted that your company seemed to be the only one offering such services within the Ipswich area. I cannot advise enough on how pleased and impressed I was with the service and end-product of which you provided. You have created a stunning, fun and engaging animation for us to throw out on the internet to help promote our services, and allowing us to engage better with our desired market and proving our understanding into the industry we work. Your creative thinking inside and outside the box has taken a subject matter that isn’t really associated with Jun and colour, to something that is interesting and exciting to watch and learn about. Based on how this animation has turned out, we will be creating more additional detailed animations based on particular segments and will definitely be using Painting Pixels again. I’m really happy with the result and would recommend using Painting Pixels for everything creative!

    James

    Website Design

    Working with Painting Pixels was a fantastic and stress-free process. I had a very tight budget but they still managed to create an amazing looking website for me. It has all the features that I want and is easy to manage and update. They were very clear with everything they were doing and gave great advice on making the website function as intended going forward. I still contact them if I get stuck when updating my website and they are always friendly and helpful.

    Maria

    Website and Video Production

    It’s wonderful working with Painting Pixels and watching my projects come to life. They have worked side by side with us over many years and produced many design assets including, high-quality information leaflets, responsive website and many video productions, which our patients find very helpful. They are good listeners and have a very professional service. We will continue to use them for all future projects.

    Kornel

    Bespoke 3D Logo Design

    I needed a logo created for my new company. I didn’t want just any old bog standard 2D logo from your everyday graphic designers. I needed a premium 3D logo, which had great detail and depth. I contacted Painting Pixels as I could tell they are experts in 3D. It was coming to the Christmas break and wanted to get the logo complete. They managed to fit my logo in to their schedule and even came back into the studio on Christmas eve to make some final adjustments. They created a fantastic looking 3D logo, which I can now use everywhere and it has the potential to be animated in the future. They went above and beyond and I’m extremely happy with the service and final product.

    Nick

    3D Animation for Video Production

    We’ve been working with Painting Pixels for many years now and they are our go to place for all things design and animation. We use them all the time for their expertise in 3D animation and motion graphics. If you need any kind of high quality design and animation give Painting Pixels a call; we did and never looked back.

    Tom

    3D Stereoscopic Animation

    Wow what a find Panting Pixels where! They helped us put on the World’s Biggest Panto; with eye popping 3D Stereoscopic graphics. They were an exciting and creative bunch to work with and went above and beyond to deliver us additional content at the highest quality. The show was a success and we will be using them for all future shows.

    Jon

    Full Branding Package and Responsive Website

    Painting Pixels developed our full branding package, which consisted of a new bespoke logo, responsive website and everything else in between including, letterheads, compliment slips, business cards and advertising leaflets. The designs where fresh and modern and gave us the appeal that we were going for. They listened to our requirements and delivered a high quality end product. We would recommend every time.

    Ben

    3D Explainer Animation for Trade Show

    Fantastic service and communication! We wanted to exhibit our SEO services at a large internet convention. However due to our line of work, we didn’t have many images or graphics, which would help attract attention from the passerby. We wanted a way to demonstrate our services which mainly deals with statistics, web rankings and PPC and wanted a way to show off these services in a more visual manner. We heard about the quality work that Painting Pixels does so gave them a call. They came to our studio and brainstormed some great ideas with us. They created a fantastic 3d mascot and a whole new world and a completely new way of presenting a data driven service. We are delighted with the end result and we are also very much impressed with the level of communication that we received throughout the entire process. This is a completely different style of marketing for us; but because of the high level of communication and service; we felt very well looked after. We would highly recommend.

    Ben

    3D Animations for my clients

    I have referred a number of clients to Painting Pixels and they have always delivered great work, on time and within budget. It is refreshing to have such a good team on hand to help those clients who need 3D animations as part of their marketing or promotional campaigns.

    Simone

    Bespoke Website Splash Design

    Brilliant work under a tight deadline! I am very happy with the work done by Painting Pixels. I needed to have a web presence immediately as I would have an article which was to be published and released the following day. It was late in the evening and I really needed to have a website so that people could find my contact details online. I called Painting Pixels and they promised to put up a splash page which would contain all the necessary contact details. After a quick meeting they created a splash page which was ready for me in a matter of hours. The Splash page looked great and was online straight away. I am very happy with how they helped out in this very tight deadline and delivered what I needed with great speed, efficiency and service.

    Jonathan

    Logo Design for FBS

    Would Recommend Every time! I wanted a fantastic looking set logos which would both be corporate and not too corporate at the same time. Also I needed the logos to help bring all the different business services together but still make them look like they are full professional separate services but under the same company for better service and convenience. Painting pixels created a unique set of logos which looked professional and separated the business service cleverly by using different colours and a graphic feature. I am very happy with the result and out of the box thinking and would recommend them every time.

    Jamie

    Interactive Real-time Car App

    Fantastic Technology and Vision! We are a company which uses that latest in modern technology and design to create our extraordinary super cars. We needed a way to demonstrate particular features and to demonstrate also how specific features like the unique door system would open. Originally we were going to go for a standard 3D animation as we did not know about the 4d technology. We searched around for many different 3d design companies and Painting Pixels quality of work caught our eye. After a detailed meeting we were delighted to learn that they can offer exactly what we actually wanted which was indeed 4D animation. They created an Application for us which allowed us to rotate our new super car with the mouse which meant that we could precisely see how the car looks from every angle. Also the 4D allows us to zoom in and see how the more intricate design features worked. We are delight to have met with Painting Pixels as they had the vision to see beyond what we asked for and offered us a better solution to our problem and so gave us exactly what we wanted. This was a fantastic use of technology and Painting Pixels did a fantastic job.

    Weasley

    Online Advert Design

    Fantastic turnaround times! We needed a handful of online advertising banners at various pixel resolutions and needed them to be done quick. After a quick phone call; Painting Pixels created many different and original designs for us. The whole process was very fast; to my delight. So very happy with the all the designs, speed and service.

    UK Toys and Games

    Bespoke, Interactive Website

    Thanks for your continued Support! We have been working with Painting Pixels for many years now. We first came in contact with them when we needed to update our website. They created a hand crafted bespoke website for us and the unique look and design appealed well to our services and worked well with the head office guidelines. We did not have a large budget however Painting Pixels offered us this full and bespoke site at discounted rate as a charitable gesture. We are delighted with the website and appreciate the great value. Painting Pixels continues to support us and maintains the domain and also hosts the website free of charge. Good honest company, we would definitely recommend them.

    Sam

    Monitor My Baby Website Re-design

    Great Design work! We needed to have our e-commerce website redesigned. We didn’t want to use a common web development company as they tend to have a specific design style. So after a quick search we found Painting Pixels. Their work and range of skills looked very impressive. They created a very attractive design template that wrapped to the design structure of our site. The design appealed well to our customer base and looks bright, clean and colourful. It is both attractive and easy to navigate and so our website continues to function fantastically but also looks good. The re- design was created very quick and the whole integration and service as a whole was very efficient and so I am very pleased with how the project turned out. We will be using them again.

    Monitor My Baby

    Logo Re-creation – Intra natura

    Quality and great value for money! We wanted to have our logo recreated in hi-resolution, having looked at painting pixels website they looked like they had the right skills to deliver the logo with great quality and speed. We were not left disappointed. They done a great job in matching accurately to the original fonts and recreated the logo perfectly. If any new projects come up we will use them again.

    Nick

    Illustration of Concept Data in a Beautiful Way

    Brilliant! I needed to demonstrate a concept that I had to add to my book. I created a rough black and white hand drawn sketch but needed it to be created in to a professional illustration. Painting Pixels understood the concept clearly and produced a fine illustration, which perfectly demonstrates my concept. It’s a complicated concept and so I am delighted that they understood it so well and recreated it with fantastic quality, brilliant.

    Taghreed

    Bespoke Website Design

    Complete Dedication! We needed a new website for our Ipswich market and so approached Painting Pixels. We had seen their previous work and were very impressed. We did not have the biggest of budgets and so were unsure of the quality of website that we would get. Painting Pixels were very friendly and assured us that they would give us nothing less than a quality site and they were right. The website that we got is way better than we thought. The way it both looks and functions is perfect. We were constantly updated with the progress and knew that they were completely dedicated to producing a site that we would love. I would recommend them every time.

    Wayne

    More Industrial Explainer Animation

    Superb Demonstration Animation! Industrial cleaning is never going to be the most exciting subject but with a minimal number of drawings and technical information Painting Pixels have helped us to explain our cleaning technologies via animation to clients from across the world including companies like Shell, BP and ExxonMobil. Painting Pixels were able to ‘get inside our heads’ , take our ideas and produce very high quality animations. Their customer service and communication were also great. Would highly recommend and happy to provide references.

    3D Furnace animation

    Quality 3D Design service! The animation is great we love the detail in all the 3d assets. It really clearly helps us to demonstrate our industrial cleaning process. The quality of the animation is really good and complimented by a brilliant service. It’s obvious that you have given 110% It’s amazing how effectively you can work with minimal  drawings and technical information. Again a great quality piece of work and great service, we will be using you again.

    AIF Poster Design

    Thanks for helping us out! We really appreciate your help in taking on the design work for this campaign. We love the design and have had great compliments from everyone who has seen it. It’s really eye catching and people are taking notice of the campaign. Thanks again for helping us out.

    Ahad

    Logo Design – Your First Motor

    First Class Job! We needed a cool new logo but didn’t really know what we wanted. We looked around at many different design companies and their portfolio and range of work was very uninspired. We came across Painting Pixels and loved their work and range of design disciplines. We did not give them a design brief but instead just explained what the company does, the whole process was very quick and hassle free. They came up with this eye catching and memorable logo which we love. We are very happy with the speed and quality and would highly recommend.

    Jamie

    3D Dredging animation

    Way better than we had imagined! We needed a 3D animation which would clearly demonstrate a unique dredging process and wanted to showcase this at an exhibition. We called Painting Pixels to help make our animation. We did not at first realise that their offices were based three hours drive away, however we had no problems with dealing with a company that was not local to us. They were very flexible in meeting our requirements and clear in their approach. They constantly updated us on every stage of the process and the end product was way better than we had imagined. We had many comments at the exhibition regarding the quality of the animation and so we are very happy to have worked with Painting Pixels and will most definitely be using them again.

    Jayne

    3D Industrial Animation

    With a very tight budget Painting Pixels were able to produce a top quality 3D animation in a short timeframe. Very pleased with the outcome and the interaction with Painting Pixels personnel. Will return to them without hesitation for our next project.

    3D Paediatric Animation

    They gave more than expected! I have to say, I am very pleased with the outcome of this project. I’m no expert in the field of 3D animation but I knew that the budget that I had for this project was not very big. However Painting Pixels were very kind to take on the project and I am so impressed and absolutely blown away by the quality and effort that they have put in. I will be using them again and recommend them to everyone.

    Mike
    ➤